The Business Research Innovation Center (BRIC) room is designed as a dynamic space where ideas flourish for business students. It serves as a central hub for product ideation, conceptualization, and brainstorming. Here, students can collaborate, exchange ideas, and refine their business concepts in an environment that fosters creativity and innovation.

One of the key features of the BRIC is its showcase area, which proudly displays the numerous awards our students have earned. This area serves as an inspiration, showing what is possible when innovative thinking and hard work come together. It also features a collection of past product ideas that … [Read more]