Southville is excited to announce the relaunch of its AB Communication program! Designed to meet the ever-evolving demands of the digital world, the revitalized program promises a competitive and industry-responsive curriculum.

“We are thrilled to unveil the new and improved AB Communication program,” said Ms. Kristen D. Gabutero, Chairperson of the Communication Department. “This program equips students with the skills they need to thrive in the digital age. We’ve incorporated cutting-edge courses and industry collaborations to ensure our graduates are well-prepared for successful careers.”

The AB Communication Specializing in Communication Technology and Digital Business is offered in collaboration with the BSBA Marketing Management program. This unique approach allows students to gain a comprehensive understanding of communication and media technology and how it can be utilized in digital business and marketing practices.

The program boasts a strong foundation in general education subjects, alongside a comprehensive set of professional courses. Students will have access to a state-of-the-art Apple Mac Lab, fostering hands-on experience with creative software.

Here’s a glimpse into the program structure:

• General Education: Courses like “Understanding the Self,” “Readings in Philippine History,” and “English: Academic Writing and Business English” provide a well-rounded academic foundation.
• Professional Subjects: Core courses cover essential communication principles, media laws and ethics, communication planning and management. Specialized courses delve into areas like social media, advertising, public relations, multimedia business ventures, and integrated marketing communication. Additionally, students will explore film production, digital branding, and marketing management.

The program culminates in a communication special project, allowing students to showcase their acquired skills and knowledge. An internship opportunity provides valuable real-world industry experience.

Southville’s enhanced AB Communication program is designed to equip graduates with the necessary skills to become effective communicators, content creators, and marketing professionals in a digital environment. With its innovative curriculum, industry collaborations, and state-of-the-art facilities, Southville is geared to become a leader in digital communication education.